Our Story

The Breadwinners Club (TBC) is a Gen Z–led creative and performance marketing agency helping apps and consumer brands grow through UGC, influencer strategy, paid ads, and viral content.

With a community of 100+ vetted creators reaching 250M+ followers, we produce over 1,500 videos every month, fueling measurable growth in brand awareness, engagement, and conversions. In 2025 alone, our content has earned 456 million views and counting.

100+

vetted creators

250M+

combined followers

1500+

videos every month

Meet the team

Our team operates globally, with hubs in Dallas, Los Angeles, and New York.

Our Internet-native team combines creative intuition with data-backed strategy. We’ve been the creators, editors, and strategists, so we know what actually hits and how to turn attention into action. From creative direction and sourcing to editing and performance reporting, we handle the full pipeline so your brand rises consistently, authentically, and at scale.

CEO

Walid

Walid has spent over a decade growing online audiences, building channels that reached millions across Vine, YouTube, and Instagram. A true early-internet native, down to the lost David Dobrik footage from early VidCon days. While attending UC Berkley, Walid built The Breadwinners Club to help brands and businesses scale through culturally-driven, creator-led content that performs.

COO & CMO

Almond

Almond’s social media journey began with an iPod Touch and Disney Tumblr blogs. A FIDM graduate with over a decade in brand design, marketing, and development, she now leads operations and marketing at The Breadwinners Club. Her love language? Systems, software, and making your campaign run like clockwork.

Operations + Financial Director

Kayla

Kayla is an ex-corporate girlie who has always been chronically online and may have first built an audience in college through writing a few pieces for Thought Catalog while studying Management Accounting and pursuing a career in corporate finance. Now at The Breadwinners Club, she keeps creative chaos organized, budgets on track, and streamlines processes. She lives in memes, gifs, and emojis… with a side of different matcha mixes.

PAID ADS DIRECTOR

Reem

Reem is The Breadwinners Club’s resident paid ads powerhouse—an introverted data nerd with a soft spot for clean metrics and killer ROI. She lives for stabilizing numbers, optimizing CPAs, and crafting campaigns that actually convert. When she’s not deep in dashboards, she’s probably at the gym, planning her next trip, or reading something that’ll make her even more unstoppable.

Account Manager

Ushni

Ushni is a self-proclaimed Internet Anthropologist who somehow turned her Superwholock Tumblr era into a thriving career in UGC marketing. After graduating from Syracuse University and UNC Chapel Hill, she’s spent the last two years managing campaigns, creators, and creative chaos at The Breadwinners Club. She’s fluent in fandoms, analytics, and unhinged brainstorms most often all at once.

ACCOUNT MANAGER

Cambria

Cambria graduated from Fordham University in 2024 and has been chronically online since before it was cool. One of the early adopters of TikTok back in 2019, she’s been crafting viral memes ever since. With a background in Communications, PR, and Marketing, she now channels her internet fluency into shaping narratives that actually stick. Her deep piece of internet lore? A slightly concerning Videostar and iMovie music video phase that probably should’ve earned her an editing credit by now.

Content Coach

Aava

Aava graduated from Texas State University in 2018 and has spent the last five years living and breathing digital marketing and content creation. At The Breadwinners Club, she works one-on-one with our creators to help them make their best, most scroll-stopping videos yet. Her piece of internet lore? Her high school meme/spam account that accidentally blew up to 12K followers overnight. Since then, the internet’s known far more about Aava than we probably should, but honestly… that’s exactly why we love her.