Over 30 Happy Clients
We help brands work with creators who shape culture
Launch in 10 days with a best-in-class TikTok Marketing Agency – growth hack your brand.
Trusted by BRands you Know
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Our Favorite Campaigns
We’ve helped countless brands reach millions with smart, high-impact content.
Working with Walid / The Breadwinners Club was incredible. Walid is super in tune with consumer trends and deeply understood our product, which made for TikTok campaigns that really resonated with our audience. He also helped shape our initial UGC strategy and was an amazing thought and execution partner every step of the way.
Luis O’Campo
Founding Team at Partiful
250+
Creators in
our Network
our Network
300M+
Combined
followers
followers
Our Creator Network
Our trusted creators deliver native videos tailored to your audience.
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Work With Creators Who Actually Get It
We working the people making the trends (not just following them). We’ve spent over a decade building a network of creators who reflect the real internet. Culturally fluent, diverse, and tapped into every niche and audience size. Whether you want to be scrappy and work with smaller creators or run something bigger with macros, we’ll source the right talent, manage production, and deliver content that performs.
We find and brief creators who match your goals
Content gets delivered fast and feels native to the platform
We’ve worked across beauty, tech, lifestyle, gaming, and more
Our campaigns feel real, not scripted (and they build community)
You get views, conversions, and creative that actually lands
Walid is the cheat code every growth team wishes they had. He’s equal parts cultural anthropologist and performance marketer: always two trends ahead, yet laser-focused on metrics that move the P&L. If you want content that feels native and drives revenue, Walid and The Breadwinners Club are the real deal.
Fabiana
Head of Growth at Alinea
What Our Clients Say
What brands and creators are saying about working with us.
The Breadwinners Club is the reason we’ve been able to pop off on TikTok. Walid and the team just get internet culture. He grew up running meme pages, editing Minecraft videos, and racking up millions of views before most people were even on social media. With Walid leading our TikTok strategy, Lore has generated over 140 million views, grown our Discord to 10,000 members, and built a 75,000+ person waitlist. He’s also led viral campaigns for brands like Perplexity, Doritos, and Partiful. If you’re serious about scaling on TikTok, I can’t recommend him enough. I’ve referred him to over 5 other founders because he’s that good
Zehra Naqvi
CEO of Lore
Walid is one of the smartest, most networked people that I’ve had the pleasure of working with. His kind heart attracts the best creator talent and makes them feel comfortable creating high ROI content and he is amazing at having a pulse on what consumers want, giving him the best edge at making high converting content.
Kathryn Cross
Founder of Anja Health
We worked with TBC during a critical point in Verse’s growth. Walid was able to scale our UGC program to 40 videos in under a month. His attention to detail and understanding of the target demo was key to making this program successful.
Jamie Cho
Marketing Lead at Verse
Walid and Breadwinners cracked the code on authentic TikTok marketing for Perplexity. Both our Back to School and Holiday Gift Finder campaigns felt effortless and native—like content our target audience would actually engage with organically. No awkward millennial energy trying to connect with Gen Z. The results spoke for themselves: strong engagement and real connections with our community. This is how you do TikTok without being cringe.
Greg Feingold
Community Programs at Anthropic
Our Process
We handle everything fast – from concept to launch to scaling. At the moment, we're only partnering with brands referred to us or already in the club.
Book a Strategy Call
Start with a free call to discuss your goals, target audience, and current marketing efforts. We’ll identify quick wins and map out a TikTok growth plan tailored to your app.
Launch Campaigns Fast
Once aligned, we script, design, and launch your first TikTok ad campaigns in in less than 10 days. Our team handles everything – creative, targeting, and setup.
Iterate and Scale
We monitor performance in real-time and rapidly test new creatives and hooks. As winners emerge, we double down to scale growth efficiently.
A Message from The Founder
A quick note on why we built The Bread Winners Club.
This all started when I was 10, making YouTube videos and meeting internet friends. I went to my first VidCon in 2011 and knew this was where I belonged. I grew a Vine account to 10 million loops, a YouTube channel with over a million views and 8K subscribers, and an Instagram page that hit 80K followers in just a few months. I’ve always loved growing things and figuring stuff out as I go.
In 2022, I started The Breadwinners Club to help brands do the same. We create content that feels native, fun, and part of culture.
Since then, we’ve run influencer trips, content houses, ambassador programs, paid ads, and creator campaigns that actually perform. Behind it all is a community I’ve been building for over a decade. These are creators I’ve grown up with online. People who are tapped in, smart, and down to make cool stuff.
We're scrappy, creative, and we like a fun challenge. We move fast, test quickly, and make content that hits. Whether you're a brand or a creator, our goal is to make sure it works for everyone.
Everybody gets a slice. That means brands grow, creators win, and the content feels good on both sides. If it's not a win-win, we don't do it.
What sets us apart isn’t just what we make, it's how we work. Just a team that cares, thinks like creators, and treats your brand like it's their own.
Walid
Founder
The Breadwinners Club
In 2022, I started The Breadwinners Club to help brands do the same. We create content that feels native, fun, and part of culture.
Since then, we’ve run influencer trips, content houses, ambassador programs, paid ads, and creator campaigns that actually perform. Behind it all is a community I’ve been building for over a decade. These are creators I’ve grown up with online. People who are tapped in, smart, and down to make cool stuff.
We're scrappy, creative, and we like a fun challenge. We move fast, test quickly, and make content that hits. Whether you're a brand or a creator, our goal is to make sure it works for everyone.
Everybody gets a slice. That means brands grow, creators win, and the content feels good on both sides. If it's not a win-win, we don't do it.
What sets us apart isn’t just what we make, it's how we work. Just a team that cares, thinks like creators, and treats your brand like it's their own.
Walid
Founder
The Breadwinners Club
Walid is a rare operator who understands how creators think and what companies expect. He knows how to build community and turn it into results.
Eric Wei
Co-Founder of Karat
100s of Sucessful Campaigns
TikTok Growth Plans
From ad pipelines to full-funnel management; pick the package that fits your growth stage.
Content Strategy
A strategic deep dive into your TikTok presence. Best for brands who want a clear direction before investing in scale.
$2,947one-time
- Full audit of your existing TikTok content and ad performance.
- Analysis of what’s working, what’s not, and untapped opportunities.
- A custom playbook of winning hooks, formats, and frameworks.
- Actionable roadmap your team (or ours) can execute immediately.
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TikTok Ad Engine
A recurring pipeline of scroll-stopping TikTok ads. Best for startups and apps that need a steady stream of ads to fuel paid growth.
$8,500/month
- 40 new ads every month made by our vetted creator network.
- Built on a proven frameworks that consistently lower CPI and boost installs.
- Lo-fi, authentic content that beats overproduced ads on TikTok.
- Fast turnaround + monthly refreshes so you never run out of creative to test.
- Pause anytime, no hidden fees or conditions
TikTok Content & Ads Management
End-to-end execution, optimized for growth and performance.
$10,000/month
- Weekly 30-min strategy call
- 24/7 Slack access
- Content brief
- Iterative testing (hooks, pain points, value props)
- Access to vetted creators handpicked for your brand
- Reporting & performance insights
- Paid ads management (strategy, execution, optimization)
- Dedicated TikTok rep
- Full posting management (uploads, captions, hashtags)
Content Creation Options (Choose one):
- 40 polished ad-ready short-form videos
- 100+ organic short-form videos (4 creators posting 8+ times/week)
Trusted by BRands you Know
FAQs
What is The Breadwinners Club?
The Breadwinners Club (TBC) is a Gen Z–led creative and performance marketing agency that helps apps and consumer brands grow through TikTok. We specialize in UGC, influencer strategy, paid ads, and viral content.
Why “The Breadwinners Club”?
We started as a community of creators who turned our creativity into careers. Being a Breadwinner means owning your craft and helping others grow through it. Both creatively and financially.
Who have you worked with?
We’ve partnered with startups and Fortune 500 brands including Cheetos, Doritos, Lays, Perplexity, Partiful, and Figma.
What kind of results can I expect?
We tailor performance goals to your brand’s needs and scale. For most app clients, we aim for a $1–$3 cost per install. Output ranges from 40 to 500+ videos per month, depending on your campaign goals, creative testing volume, and revision cycles.
How quickly can we launch?
Right away. We spend the first week building your creative brief, then start producing content and running ads the following week. Most campaigns go live within two weeks of kickoff.
How do you choose creators for my brand?
We source from our vetted network of 100+ creators. Each creator is handpicked to match your brand’s audience, goals, and creative tone. No random influencer lists.
Do you handle everything end-to-end?
Yes. We manage everything from creative direction and sourcing to editing, posting, paid ads, and performance reporting. You get a full content engine without adding internal headcount.
How do you measure success?
We track every video and ad across CPI, CTR, CPM, and engagement metrics, then optimize weekly to scale what’s working. You’ll get clear performance reports that show ROI in real numbers.
What does it cost to work with you?
Our monthly retainers typically for execution start around $10K, depending on scope, creator volume, and ad management. We build flexible packages that align with your growth goals.